Based on a new positioning, create a new pattern! Yiyatong Launches a New Strategy: Creating an

前海国信    DATE:2023-06-29    TYPE:Industry News

Based on a new positioning, create a new pattern! Yiyatong Launches a New Strategy: Creating an "Integrated Digital Comprehensive Business Company"


By developing the supply chain, upgrading the industrial chain, and focusing on the best value chain, Yiyatong, a leading supply chain service enterprise, has launched a new commercial landscape, targeting a multi-dimensional and integrated digital comprehensive business with new era characteristics.




On the evening of June 20th, Yiyatong (002183) released a voluntary information disclosure announcement on the company's strategic positioning and development plan, stating that the company focuses on the development of new technologies, new models, and new consumption based on research and analysis of industry and industry development trends, focusing on the real economy industry encouraged by the state, and combining the company's existing business foundation, advantages, and business management goals, We have established a new strategic positioning for the company: using the "supply chain+industrial chain+incubator" model, we aim to create an integrated digital comprehensive business house that integrates supply chain platform services, industrial chain integration and operation, brand marketing, digital commerce, and enterprise investment and incubation, with new era characteristics.




For the new strategic positioning, Yiyatong stated that the company has always adhered to the business philosophy of "integration, sharing, and innovation", practicing the original intention and mission of "supply chain changes China", in order to achieve the established business goals to the maximum extent.




The real economy is an important pillar of national strength. In the past 10 years, China's real economy has achieved steady growth in quantity and significant improvement in quality, and a number of high-quality and excellent enterprises have emerged, among which Yiyatong is one of the representatives.




As is well known, Yiyatong is the first listed supply chain enterprise in China, committed to building a platform based enterprise with supply chain integration as the core. And these are only superficial understandings of him. If we deeply analyze Aoyatong, it may bring different surprises.




Multidimensional development of business, transforming into a comprehensive service provider




In terms of in-depth business development, Yiyatong, based on its existing business scale, continues to focus on the three major tracks of new energy, large consumption, and large technology, as well as the integration and operation of the best value chain in the multi industry resource source industry chain, using the "supply chain+industry chain+incubator" model to expand the supply chain, strengthen the industry chain, and prosper the incubator, improve competitiveness, profitability, and profitability.




(1) The "1+N" model expands the supply chain




As an established enterprise that has been deeply involved in the supply chain of consumer goods for 26 years, Yiyatong serves customers from both Fortune 500 companies and emerging well-known enterprises. In the future, the company will make every effort to develop a 1+N incremental model for large customers, which means building a supply chain service platform between core enterprise "1" and its upstream and downstream "N" to help achieve digitalization, flattening, sharing, and decentralization between brands and industry upstream and downstream. Based on the good cooperation of existing business, establish strategic partnerships with more high-quality customers, assist brand customers in solving development pain points and difficulties, achieve breakthrough growth, and enhance the cooperation scale and market share between the company and major customers.




(2) Multidimensional integrated operation, strengthening the industrial chain




Yiyatong not only has an absolute leading advantage in the supply chain, but also has a competitive advantage in the industry chain among peers.




In terms of industrial chain construction, Yiyatong will focus on the three major tracks and ten major industries, focusing on the most advantageous value chain in the industrial chain, and expanding a number of "advantageous", "valuable", and "promising" industrial source projects



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